Your lashes. but better.

Loved by 150,000+ lashes. Award-winning serum for real results, in just weeks!

Try the #1 Lash Serum

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WEEKEND SALE

Grab our award-winning brow & lash serum. Use code "weekend" at checkout to get 20%.
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the award-winning brow & lash serum

Say hello to fuller, healthier brows and lashes with the award-winning Brow & Lash Serum! This beauty is packed with Acetyl Tetrapeptide-3—a peptide powerhouse scientifically proven to spark your follicles for visibly thicker, longer-looking results. Trifolium Pratense (aka Clover Flower) brings biochanin A to help reduce hair loss and improve density. And for the perfect finish, our triangular-shaped applicator naturally fits the curves of your brows and lashes, making application super easy—whether you’re working with short or long hairs.

YOU + WOWBROW

This serum has given me new eyes – my lashes are so long and full, and it makes such a big difference! I'll never stop using WOWBROW.

LIZELOTT SJÖLANDER

The only serum I've used without irritation, and the one I've seen the fastest results with on my lashes – wow for WOW!

HANNA HAPPY

My lashes have never been this long and strong.

JANNICKE NORDSTRØM

I've never had such great lashes as with WOWBROW.

LINDA HALLBERG

WOWBROW Lash Serum has saved my lashes after years of extensions.

FILIPPA JYRELL

THE STORY OF WOWBROW

Founder Tanya Bryhn

Behind every brow, there’s a story – and ours starts with Tanya. After over a decade working with brows, lashes, and all things beauty, she knew one thing for sure: brows deserve the spotlight, not a supporting role.

With a background in dance and a seriously creative soul, Tanya launched WOWBROW to give people brows that make them feel like the main character – no fuss, just results.

Her obsession with symmetry, a touch of glam, and years of hands-on experience have shaped WOWBROW into what it is today: a brand that’s bold, honest, and eyebrow-obsessed.

And yes, that fluffy sidekick in the photo? She’s as fabulous as she looks.

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